february online workshop | breaking the mold

BREAKING THE MOLD a two-week online workshop february 11th - 25th space is limited registration details below

some topics that will be discussed are: inspiration creativity thinking outside the box finding your style creating strong images building a strong portfolio

participants will receive the following: an honest and intimate look into my photography daily, interactive communication three assignments followed by feedback an inspirational e-book a few special giveaways and more!

details for early registration: 1. this workshop is held via the bloom form & therefore, all participants MUST BE bloom forum members. if interested in registering for this two-week online workshop but are not a yet a member of bloom, you can join the forum (for 3, 6 or 12 months), by clicking the bloom logo below... 2. once a bloom member, you can register in the bloom forum, here:  Bloom News section under Mini Workshop Information 3. the workshop will run from monday, february 11th - 25th, with daily posts and interaction 4. active seats are $225.00 per seat. 5. silent/read-a-long seats are $175.00 per seat. 6. the private workshop information will be available for one month after the workshop ends. 7. there is also a private section for all past breaking the mold participants, to continue  interacting and sharing with one another.

and here's what a few former breaking the mold participants had to say when the workshop was done:

I am sad that our time has come to an end in your new workshop ‘Breaking the Mold’. I have enjoyed it immensely.

We so often second-guess our instincts and I have learned lately that mine are very loud and rarely go away. It is funny too, I don’t often shy away from it, unless there is fear involved – fear of rejection, fear of not being validated, fear of moving forward, fear of dwelling too much on the past, fear of trying something new, fear of the competition. Your workshop has not only validated me, my strengths, my weaknesses, but it also brought my journey to a whole other level. I hope that I will continue to adapt and transform and ask myself all the questions you asked of us in your workshop. It was fast moving, made me reflect and helped me see things way more clearly. That is a gift.

There are very few people in my life who have truly given me inspiration, made me want to move forward and try something new. But you sure have! You have allowed me to let loose and share in a comfortable and giving environment. You were warm, generous and giving!!! I so appreciated all your candor. In our short two weeks, you have definitely given me confidence, helped me make sense of the issues and doubts I have been feeling for awhile and made me want to be a better me, for my clients and for my family and friends. Everyone needs that someone to get you “unstuck”. Your words, your exercises for us, and your explanation of your own photography has heightened my love and passion for photography so much more than I ever thought possible. - SARA

i’m so sad that our workshop is over, but i just wanted to take a minute to send you a quick note. this was the very first workshop i have ever taken, i had no real expectations. i can tell you that the last three weeks were unlike anything i thought i would experience in a photography workshop… it was almost like therapy for me, really! i am self taught, and have struggled with the mentality that i’m not up to par because i don’t have the piece of paper to prove that i deserve to be here. i finally think i’m starting to see that i don’t need to be technically perfect to be great at what i do. really, i could ramble on forever but i really just wanted to say thank you! thank you for helping me believe in myself, for bringing so much passion and inspiration to me in a short time and thank you for taking the time to teach us all and for being you!! i have never really surrounded myself with a group of my peers, it’s been an amazing ride. – Lila

I can’t thank you enough for your amazing workshop. It went above and beyond anything I had ever expected. I came into the workshop hoping to learn more about photography, I never dreamed of the personal journey it would take me on or the growth I would have. I have come away appreciating my vision as an artist and not worrying about others. Thank you from the bottom of my heart for being so open and honest. I have grown leaps and bounds and look forward to continuing to grow even more. - STEPHANIE

ten things

this is just WAY TOO GOOD to not re-post here, originally shared by chase jarvis [whose blog i really need to visit more often]... Here is a list of 10 things I’ve learned the hard way that every photographer, designer, creative–hell, every creative person–should know.

1. Experts aren’t the answer. The blogs, the teachers, the mentors, the seminars aren’t the answer. They’re not there to tell you exactly what you need to know. If they’re good, then they are there to give you some ideas, some guidelines, or some rules to learn and subsequently break. This isn’t about the expert, it’s about you. In creative pursuits especially…what’s going on inside you is where the answers can be found. Hear what experts say, but don’t always listen to them.

2. Clients cannot tell you what they need. Clients hire you because they have a problem. They need a great visual representation of something, a solution. They think they know the best way to photograph something, but they don’t really. That’s why they hire you. Take their suggestions to heart, because they definitely know their brand, product, their vision–perhaps even shoot a few versions of the images they THINK they want to see first–but then go nuts with own vision. Add value. Show them something they didn’t expect. Don’t be a monkey with a finger. Remember why you got hired…that YOU are the badass image maker. If you are good enough to get selected for the job, you should be good enough to drive the photographic vision.

3. Don’t aim for ‘better’, aim for ‘different’. It’s funny how related “better” and “different” are. If you aim for ‘better’ that usually means you’re walking in the footsteps of someone else. There will often be someone better than you, someone making those footsteps you’re following… But if you target being different–thinking in new ways, creating new things–then you are blazing your own trail. And in blazing your own trail, making your own footprints, you are far more likely to find yourself being ‘better’ without even trying. Better becomes easy because it’s really just different. You can’t stand out from the crowd by just being better. You have to be different.

4. Big challenges create the best work. If you get assignments that are pushing your vision, your skills, then awesome. Kudos to you, keep getting those assignments. If you’re not getting those assignments, then you need to be self-assigning that challenging work. Give yourself tough deadlines and tougher creative challenges. You do your best work where there is a challenge that is clearly present and 10 feet taller than you think you can handle.

5. Aesthetic sensibilities actually matter. Go figure on this one… I’m constantly surprised as how much this is overlooked. Read this and believe it: You must develop a keen understanding of design, color, light, and composition. To just say “I know a picture when I like it” isn’t going to get you anywhere. You need to know –for your own sake as well as the sake of your clients who will ask you– WHY a photo is a great photo. WHY is this one better than that one. If you don’t have any visual vocabulary, opinion, or aesthetic sensibility you won’t be able to explain these things. You won’t get the job. Or if you do get the job, you won’t be able to explain why your photos are worth getting hired again by the same client for the next campaign, story, or video. Trust me on this. Develop a sense of visual taste.

6. Simple is good. Almost every photo that is bad has too much information. Outside of technical basics, the number one reason that most photos fail is because there is no clear subject. Often this is the case with design, film, fashion, you name it. Remove clutter, remove distraction. Tell one story, and tell it well.

7. Make mistakes, learn quickly. Simply put, you need to be able to learn from your mistakes. Avoiding failure is not the goal. The goal is recovering from mistakes quickly. That goes for ever element of your photography–creative, business, vision…you name it. If you’re not willing to make mistakes, you’ll be paralyzed with inaction. That is the devil. Get out there and do stuff. If it works, do more of it. If it doesn’t work, change it. Quickly.

8. “Value” is different from “price.” Don’t compete on price alone. That is certain death in any creative field. Focus on delivering value and price yourself accordingly. If you deliver great value with your images — better than expected, and better than your competition– and you can illustrate that through any means, then you should be more expensive. And remember that value comes in many forms.

9. A-Gamers work with A-Gamers. If you are good at what you do, then you work–or seek to work–with other people who kick ass too. If you suck, then you put yourself around sucky people to feel better about yourself. If you want to be the best, seek to be around awesome people–be it other artists, assistants, producers, clients, partners, whatever. Shoot high. Shoot for better than yourself.

10. Real artists create. Do you just sit around and think of stuff you could create, photograph, build, ship, or design, but never output anything? Then you’re a poser. Take a new approach and make stuff. Maybe what comes out of your studio isn’t perfect, but there should always stuff leaving the door and hitting the web, the page, the billboard, the gallery, or the street. If you are for real, you’ll be pumping out work on the regular.

There you go. Now don’t just read this list, KNOW this list.

[This list was unabashedly, profoundly inspired by my pal Guy Kawasaki's article "What I learned from Steve Jobs." If you like this version that I've adapted to and reworked to be creative industry/photography centric, you'll still love Guy's version here.]