keep, protect, share

keep me, protect me, share me...

i will live forever.

such an awesome kodak ad, which i think and hope is going viral right now.  a video from 2005.  and now sadly, kodak files for bankruptcy. but i don't think this will be the end for kodak. or film. just as the impossible project is doing everything they can to keep instant film alive.

the video also has me thinking about the amazing opportunities we now have to capture a photograph -- film, instant, digital, phone, etc. but are yours protected? will yours have the opportunity to live forever? are your digital photographs backed up? have your images come off your phone? off your computer? something to definitely think about. something i personally am passionate about.